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MANAJEMEN USAHAWAN INDONESIA NO. 02 TH XXXVII
(hanya versi bahasa Inggris)

History of Marketing: A Case Study of the First Advertisement in Indonesia

Kresno Agus Hendarto

Abstract

The objective of this study was to investigate if the first advertisement in Indonesia was the one published on Koran Bataviaasche ...


MAJALAH USAHAWAN INDONESIA NO.1 TAHUN XXXVI

Apakah Kinerja Masa Lalu Mencerminkan Kinerja Masa Depan? Evaluasi Return Reksa Dana Saham Tahun 2005-2006

Rahman Untung Budiman

Abstract
Indirect investing in capital market instruments especially stock mutual fund have gained momentum lately. It is important ...


MAJALAH USAHAWAN INDONESIA NO.12 TAHUN XXXVI

Pengelolaan Obligasi Daerah

Adler Haymans Manurung

Abstract
This paper has objective that how to manage municipal bonds by regional government in Indonesia. There is no municipal bond in the market because the regulation just issued by central government ...


MAJALAH USAHAWAN INDONESIA NO.11 TAHUN XXXVI

Kesiapan Berubah Karyawan: Studi Empiris Pasca-Penggabungan Perusahaan

Budi W. Soetjipto

Abstract
Mergers have always left problems with the employees. Do they really accept that their company was merged with other companies? Are they ready for that change ...


MAJALAH USAHAWAN INDONESIA NO.10 TAHUN XXXVI

Analisis Pengaruh Country of Origin terhadap Persepsi Kualitas Konsumen pada Produk Otomotif Roda Empat Tipe Sedan dan Jeep

Adi Zakaria Afiff dan Buyung Lukmanul Hakim

Abstract
Country of origin plays an important role in consumer purchase decision. So ...


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