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History of Marketing: A Case Study of the First Advertisement in Indonesia
Kresno Agus Hendarto
The objective of this study was to investigate if the first advertisement in Indonesia was the one published on Koran Bataviaasche ...
Apakah Kinerja Masa Lalu Mencerminkan Kinerja Masa Depan? Evaluasi Return Reksa Dana Saham Tahun 2005-2006
Rahman Untung Budiman
AbstractIndirect investing in capital market instruments especially stock mutual fund have gained momentum lately. It is important ...
Pengelolaan Obligasi Daerah
Adler Haymans Manurung
AbstractThis paper has objective that how to manage municipal bonds by regional government in Indonesia. There is no municipal bond in the market because the regulation just issued by central government ...
Kesiapan Berubah Karyawan: Studi Empiris Pasca-Penggabungan Perusahaan
Budi W. Soetjipto
AbstractMergers have always left problems with the employees. Do they really accept that their company was merged with other companies? Are they ready for that change ...
Analisis Pengaruh Country of Origin terhadap Persepsi Kualitas Konsumen pada Produk Otomotif Roda Empat Tipe Sedan dan Jeep
Adi Zakaria Afiff dan Buyung Lukmanul Hakim
AbstractCountry of origin plays an important role in consumer purchase decision. So ...
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